Donald Trump is the President of the United States of America, and every entrepreneur can learn something from his drive whether they support him or not. The prince/entrepreneur needs to find a way to manage his public perception and connect on a level that shows confidence, power, and resourcefulness. He should master the art of transforming in front of the world and not lose fans. He must redefine himself and go for the win. Read this book to learn the lessons on how Donald Trump has won and keeps winning. Win or Lose? The choice is yours.